Economy of Social - Social Media Tips, Marketing and Business

This is a continuation of my previous post . INDEX 09 was spread over two days and so was our campaign. We had designed 3 games initially to draw attention of people to our stall. Games included a dart game, basketball game and a kids golf game. The initial effect of these games was that they attracted a lot of children, who were not part of our target group. Our aim was to spread awareness to people above 17 years of age. Initially things did not go according to plan and I must tell you that we had a tough time dealing with kids. They wanted to try the game not once or twice but till the time their appetite for prizes could be fulfilled. We were distributing Maggi as prizes and fulfilling the wishes of those kids meant running out of stock before reaching our target group. The Game : Every AIDS awareness question answered correctly would either fetch you a chance to play another game or would get you a prize in case you've won the game. Our aim was to ask all questions during t...

Marketing of ideas often requires persuasion, but when we are targeting a mass audience, we need to follow a model similar to that of an FMCG company. Awareness of the idea would be followed by trial, which would be succeeded by repeat purchase of the idea and then we'd need to look into depth of repeat purchase. AIDS can plague a nation, its happiness and growth and so the problem needs to be addressed in a systematic manner. The first stage i.e. Awareness is the most important stage. Not all those who are aware would try. So it is more important to make people aware. And awareness is not about giving "Gyan". Why would somebody come to me to learn more about AIDS if I am just preaching. I am not preaching, I am marketing. Marketing what ? An idea, that can help your life, the society and the nation. So at IIM Lucknow, we have collaborated with Uttar Pradesh State AIDS Control Society (UPSACS) to spread awareness of the disease. We'll be doing this at the INDEX 200...