This is a continuation of my previous post . INDEX 09 was spread over two days and so was our campaign. We had designed 3 games initially to draw attention of people to our stall. Games included a dart game, basketball game and a kids golf game. The initial effect of these games was that they attracted a lot of children, who were not part of our target group. Our aim was to spread awareness to people above 17 years of age. Initially things did not go according to plan and I must tell you that we had a tough time dealing with kids. They wanted to try the game not once or twice but till the time their appetite for prizes could be fulfilled. We were distributing Maggi as prizes and fulfilling the wishes of those kids meant running out of stock before reaching our target group. The Game : Every AIDS awareness question answered correctly would either fetch you a chance to play another game or would get you a prize in case you've won the game. Our aim was to ask all questions during t
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