Economy of Social - Social Media Tips, Marketing and Business

Is PowerPoint the greatest thing given by a tech company to managers or the worst? I would not try to bias your thoughts since I am in a similar field but this story of Divorce, Management Consulting and PowerPoint has a lot to stay about PowerPoint-ization of life. I came across this story on the Facebook notes of Krishna, a management student at a very reputed Indian B-school. Shruthi – working as a software engineer in Gurgaon filed for divorce from her husband Abhishek because of the impact his consulting profession had on their personal life. Her husband works at one of the big four management consulting firms. Long work hours were definitely a straining point but things became worse at their daughter Priyanka's second birthday. She says, "It was our daughter Priyanka’s second birthday. We had arranged for a small celebration at our place. In the middle of the celebration, Abhishek opened his laptop and started with a 20 minute presentation that he had prepared on Pri...

Failure is a part of life. To put it simply "Shit happens". Vodafail is an outcome of this failure by a mobile network operator. Vodafail became a hit after its music clip , featuring comedian Sheona Urquhart, was launched just months after a disgruntled Vodafone customer Adam Brimo created Vodafail.com. Vodafail is a complaints website and Twitter feed that enabled tens of thousands of users to vent out their frustrations about Vodafone's poor service. The enterprising nature of this customer activism is the result of two factors. A high failure rate and a high dependence on the service. The dependence on Mobile networks for internet and calling makes them pseudo-arteries of modern world. Any disruption virtually halts the activities of any user. For businesses, this means revenue loss. Failure is a part of any system, although we try to reduce errors by Six Sigma practices and achieve other operational efficiencies. But when such practices are not followed, the fa...

Are you tired of using Social Networking Sites? Do you feel that joining a new Social Networking Site like Google + will not add value to you, but only waste your time? Man is a social animal. The successful development of virtual communities that tapped into this social aspect of human beings took the world by storm. The collective power of entities such as Facebook is so huge that it can topple governments like it did in Egypt or build one like it did for Barack Obama. But have we got too much of Social Media? There is a segment of people on social networking sites that is simply sick and tired of Facebook and Twitter. In a recent conversation with a friend he was of the opinion that " People are too Facebook oriented ". Their conversation end with - " And now this goes on Facebook...Please click a pic for Facebook... Their life begins and ends with it. As if their entire existence depends on it or as if their life's goal had just been Facebook-ed. " But,...

In the 65th year of Indian independence, we have a choice to either think about India's glorious past, its freedom fighters, its number one status, cinema or we have a choice to think about a mechanism to build a better future. I can safely say that India has built a very solid foundation, and is continuing to do so with the likes of Anna Hazare. But what next? This solid foundation with around 60% of population below 35 years means a lot of restless energy. Sadly this restless energy has to be channelized through a country run by old people. There is a discord between the demography of Indian leaders and Indian society. To grow we need to maximize this restless energy and channelize it. The phrase "Lets be practical" has to be dumped. Its time to think Big and think Honest. With some of the country's biggest business tycoons beings tainted with the "Dishonest" tag, the new generation has to think clean and still maintain the "Big Dream". ...

We very well know that the Egyptian revolution found its lubrication on a Facebook page. People came together to support Barack Obama in what can be termed as world's first organized political movement on Social Media. We also know that Social Media can be an effective tool when it comes to solving problems. You can ask queries on forums and experts answer them. People also contribute, share their expertise and experience on blogs & Wikis. All this is leading to the creation of an online society. This society rises up when a revolution is calling, shares knowledge, builds companies and indulges in transfer of wealth, manpower and expertise. Looking at the fineprint of this society, there are two distinct elements. Lets take the case of Facebook. Facebook has a concept of Facebook pages. Individuals or companies can create "Like Pages" which allows fans of an individual, organization, product, service, or concept to join a Facebook fan club. Facebook Pages...

Facebook pages offers an effective tool for brands to connect with their consumers on a medium they use the most. But are they using it properly ? Facebook as a media offers marketers a medium to reach their audience where they spend most of their time. It is a useful way for information dissemination and a source for customer intelligence gathering. After reviewing Facebook and research on virtual communities, I have come up with 5 tips that make Facebook pages successful. 1. Engaging users on Facebook page : Marketers did a lot of hard work to increase the fanbase of Facebook pages. Now that they've reached a landmark and are striving hard to add more fans, its time to engage the users. The bottom line of this tip is to keep your facebook page user committed to the page.Engaging your page through contests and games can make your page stand out among other pages. After all going away from your page to a competitor's Facebook page is just a click away. 2. Adding value to th...

Faith is taking the first step even when you don't see the whole staircase.~ Martin Luther King, Jr. We often tread on a path of uncertainty. Uncertainty has a tendency to move towards adversity. It happens since we tie a lot of resources, time and money on that path. This adversity leads to greater courage. If the Britishers or Soviets had not kept faith Hitler would have been a victorious in the second world war. All successful innovations had innovators who kept faith in their judgement. After all adversity makes us stronger. Entrepreneurship is another such challenging way of life. Uncertainty is in the DNA of entrepreneurship. All successful entrepreneurs (with Steve Jobs being the role model ) just learned to deal with uncertainty. They simply kept faith.